Formula Drift Announces TV Deal with VERSUS
Team Mopar driver Samuel Hubinette will be beaming into 75 million U.S. homes following the Formula Drift Series' announcement of a comprehensive race programming schedule with VERSUS. The seven-stop Formula Drift Championship Series programs will air over fourteen Sundays during the 2 p.m. (ET) /11 a.m. (PT) time slot beginning Sunday, August 30.
Each episode will showcase all the on- and off-track action as the world's top drift drivers battle for the coveted title of Formula Drift Champion. The first episode, airing on August 30, will feature a comprehensive overview of the sport and drivers. Viewers will then experience Round One: "The Streets of Long Beach," in which Hubinette scored a runner-up finish in his Mopar Dodge Viper SRT10, and all of the events leading up to the final episode showcasing the Formula Drift Championship Finale from Irwindale, Calif. on November 29. Each episode will re-air the week following the initial airing.
"We are very pleased to showcase the Series and the sport on VERSUS, the fastest growing sports cable network in the country," says Ryan Sage, VP of Marketing and Co-Founder of Formula Drift. "On VERSUS, we are able to showcase our teams and drivers on a weekly basis, at a consistent time slot; all on a network in more than 75 million homes."
VERSUS is the national cable home of the National Hockey League (NHL), the Stanley Cup Playoffs and the IndyCar® Series as well as best-in-class events such as The Tour de France, the Professional Bull Riders (PBR), World Extreme Cagefighting (WEC) and Professional Boxing.
The Formula Drift Pro Championship Series will be shot in HiDef and will focus on all the head-to-head action, technology, equipment and the personalities and behind-the-scenes drama. Check your local listings or visit the Formula Drift Web site at http://www.formuladrift.com for more information.