Mopar Shines at 2009 PRI Trade Show
Mopar brought a boatload of buzz to the 22nd Annual Performance Racing Industry (PRI) Trade Show, as the brand transformed the Orange County Convention Center in Orlando, Fla., into the center of the Mopar universe on Dec. 10–12.
In addition to the reveal of the 2010 Dodge Viper SRT10 ACR-X (see story above) Mopar took center stage—literally—as "RaceFanRadio's" Charlie Brown and "GoRacingTV's" Mike Collins and Peter Keane broadcast live from the Mopar Stage during the three-day show. A long list of Mopar luminaries, including Team Mopar NHRA Full Throttle Pro Stock star Allen Johnson; Ralph Gilles, President and CEO, Dodge Brand; and Mopar racing legend "Big Daddy" Don Garlits chatted with RaceFanRadio.com and GoRacingTV.com as show attendees looked on and online audiences listened and watched via the Web.
Crowds clogged the Mopar exhibits at PRI to catch a glimpse of the hot Mopar-fueled machines on display, including Johnson's new 2010 NHRA Pro Stock Mopar Dodge Avenger, Garlits' Dodge Challenger Drag Pak by Mopar vehicle, and the Dodge Challenger 1320 Image Vehicle. Garlits provided show attendees with a pleasant surprise, as "Big Daddy" took part in an impromptu autograph session in the Mopar exhibit on the PRI show floor. New Mopar parts also drawing attention in the Mopar display included the Mopar 572 HEMI® crate engine and three new all-aluminum versions of the popular 6.1-liter HEMI block.
Video coverage from the Mopar Stage is currently available "On Demand" at http://www.goracingtv.com and http://www.racefanradio.com. For more information on the many Mopar vehicles and parts on display at the 2009 PRI Show, click on the PRI link at http://www.mopar.com.